Oh hai guys, where was I? Oh yes, brand new NBFG action. As this feels like a new chapter I’m going to have a little recap, for those of you that may have missed earlier stuff. I started NBFG back in 2006, when I was a self-employed designer with a love for typography, photography, rare rapology, garms and snazzy trainers. Yeah I’m gonna call them trainers, but you might call them ‘sneakers’, ‘kicks’ or ‘creps’. I like ‘trainers’ though, it makes me think of that first pair of unbranded navy-blue Woolies pumps glamorously offset with a fluorescent sock, and anyway it’s more true to my roots. Actually ‘pumps’ is a good word too, but I digress.

What I am saying is I would have been a dime a dozen had I been a chap, but back then I was a rarity; a nerdy-bird and it felt gooood. Which is why I started describing myself as ‘Not Bad For a Girl’ in the first place. 50% tongue in cheek and 50% provocation. I blame my older brother for everything of course. Ha! Nowadays I am still a designer, but also a maker and a doer. And NBFG is more about other things too like creative collaborations; discovering new ideas and themes; making quality limited edition products and less about grinding any axes. Well, maybe just occasionally.